Over the past year, I've accumulated several different types of email subscriptions. From Seth Godin's daily musings to Nathan Barry's drip email about his book, I've read and enjoyed them all.
Email is a tricky medium. In recent years, I've become so accustomed to unsubscribing from newsletters, that it has become second nature to skip the content and go right to the footer. GMail has gone so far as to give you the option right from the inbox.
As social media has grown and evolved over recent years, the necessity to focus on well-crafted email has declined.
There are, however, individuals doing email and doing it well. Without further ado, here are some of my top influencers of the 2016:
Nathan is a designer turned writer turned email software aficionado. I am in awe of his mini-empire and enjoy watching him and the company he founded, ConvertKit, grow.
In Nathan's drip emails about his book, Authority, he takes you on a wild journey which ultimately sold me on signing up for his $29/mo email platform. See my last post about it.
Paul Jarvis is intelligent as he is entertaining to follow. He is a veteran web designer who shares knowledge, insights, and has carved out a nice little corner of the Internet for himself. His emails span from direct marketing to step-by-step guides.
If the Internet was a candy store, Jason would be the kid in it. I am consistently impressed with his ability to get shit done and do it in creative & innovative ways. As I pen this blog post, he is writing his next book live daily on WatchMeWrite.
* Sometimes Nathan, Paul, and Jason come together to form course-making Voltron and put out some really great stuff.
Tobias Van Schneider
I can't recall how I came to find out about TVS, but I am glad I did. Tobias has an eye for the finer things in life and shares this through his channels. His weekend emails are interesting commentary on design, technology, pop culture, work, and productivity. As a world-class designer, everything is put together rather elegantly.
Seth Godin has been around almost as long as the Internet itself and needs very little introduction. Seth has been blogging every single day for many years now. His morning emails offer inspiration and prompt introspection. It's a great way to start off your day and can help you make decisions in life and business.
I would be remiss in failing to mention the evolving good stuff that Gary Vaynerchuk puts out every single day, seemingly on every platform. I have also enjoyed watching Casey Neistat chronicle his life in his daily vlogs.
Let me know if the comments who you subscribe to!